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While Search marketing can be many things IMS categorizes the process into three areas; Search Fundamentals, Optimization Services, and Search Advertising Management.
It is amazing how many professionally created web sites have been launched with a “fire and forget” process. Sure it’s a great day when the site launches and it says everything you think it should – but what is happening behind-the-scenes in the code? We are not going to spout Mumbo Jumbo about sophisticated search engine algorithms here. How the search engines really work is a complicated conversation.
There are certain Fundamental best practices that will get you started and probably dramatically improve your results. We’ll make sure you have the proper site map files, basic Meta tags, and are at least listed in the major indices like Google, Yahoo!, and Live.
Next IMS will help you create an effective call to action so that when a visitor arrives at your site they can be converted into customers. This is an on-going process as results are monitored and various methods applied to improve performance.
Finally, when everything is properly tracked, the site traffic improved, and the conversion rate is a real number, we will help you create and execute specific search advertising campaigns.
