IMS Tactical Reports
IMS offers free Internet Marketing Tactical Reports. Each report is a detailed look at successful digital and or Internet based Marketing. Some are IMS Case Histories, others are drawn from our sources from across America. Every Tactical Report will give you ideas and a plan to improve business.
Upcoming Tactical Reports include;
Social Media Marketing
Social networks like Twitter and Facebook are not just personal tools to communicate with friends. Used correctly they can be a great resource for lead acquisition and brand loyalty.
Mobile and Local Search
One of the biggest missed opportunities in internet marketing is failing to have complete and correct information about your business available to mobile phone users and in Local listings on search engines and online yellow pages.
Viral Marketing
This can cover a lot of individual examples, but essentially Viral Marketing happens anytime you create something that causes the recipient or viewer to pass the message to someone else. Probably the best example is a “send to a friend” link in an email or webpage.
Reputation Management
Finding negative comments about your business online and responding positively is critical for large and small businesses alike.
Advanced email Marketing
It’s not just sending a blanket email blast. Creating content specific to each email campaign and quantifying the results will show you how much return on investment you are making… Or not making as the case might be.
Search Advertising
Pay-Per-Click advertising has a whole process to learn or outsource. How much should you pay – how do you measure return, how do you find the right search terms, how do you write the ad… the list goes on and on.
Web Analytics
Constantly refining the content of your site to both be as relevant as possible and to increase organic ranking in the search engines.