IMS

Robin Segbers, Chandler Turner and I just completed a series of videos talking about digital marketing. The first in the series is called – Meet the Digital Brand Review Board

March 1, 2011
Press Release

IMS Strategic Internet Marketing Services announced today it was joining the Digital Brand Review team as a Senior Panel Moderator and co-facilitator. The Digital Brand Review is both a commercial service to website owners and a series of Business Seminar events currently centered in the Hampton Roads, Virginia market. The next scheduled event is part of the Virginia Peninsula Chamber of Commerce Small Business University series and will be held soon.

The Digital Brand Review is designed to inform Website owners of the effectiveness of the site in communicating their marketing messages to the intended audience. In the Business Seminar events, one business owner’s website is analyzed (with advance permission) with some of the results presented to attendees. The focus of the seminar is discussing common unseen issues which can cripple the effectiveness of any Website or other marketing medium. The same analysis is conducted as a business service with a thorough evaluation of the information as it exists on your Website today, followed by a written report from each of three professional reviewers.

The Digital Brand Review includes

1. An assessment of the effectiveness of your website in conveying your brand position and brand promise
2. A review of how effectively the message is delivered by your Website – a medium that requires a different perspective than other media, and
3. both an artful and a technical review of your Website to discover
   • (a) how easy it is for your viewers to find the information you want them to see,
   • (b) the effectiveness of the look, and
   • (c) how well it is found by search engines.

The service is offered by three independent consultants from three separate but related disciplines. These consultants are all Moderators at Digital Brand Review events and include;

Robin Segbers of Segbers Brand Health assesses the effectiveness of your website in delivering your intended brand promise and brand personality.

Chandler Turner of Accurate Business Communications analyzes the effectiveness of the message as applied to information optimization. (not search engine optimization)

Tom Anthony of  IMS Strategic Internet Marketing conducts an artful as well as technical review of the effectiveness of the Website that does include search engine optimization.

Robin Segbers, Tom Anthony, and Chandler Turner

For information about upcoming events or to discuss a Digital Brand Review for your business see the website at http://www.digitalbrandreview.com or call Tom Anthony at (757) 334-0294.

About IMS

At its core IMS is a company dedicated to providing digital leadership. The Company Mission is to stay on top of evolving Internet technologies so the average busines owner does not have to take the time to figure out how it all works. The company stays focused on what the average person is doing online, and how that activity is evolving.

IMS keeps its clients current with trends, manages social media, develops and maintains effective websites, and produces YouTube videos that get results

August 19, 2010
Press Release

IMS Strategic Internet Marketing Services announced today the finalization and launch of a web site supporting a new Local Listing Management Serviceoffering. The site is focused on the broad set of Local Listing Management services offered by IMS which includes Google Places, Yahoo!, Bing Local, and other directories and is located at www.LocalListingManagementService.com, or directly from the IMS home page.

A second site is scheduled to launch in September with content weighted specifically toward Google Places. That site will be focused more on making available easy-to-understand information and videos. Current plans call for free information to business owners including step-by-step instructions on how to place your business in Mobile and Local Listings in Google.

“I was inspired by the experiences of business owners I know who were being charged anywhere from $50 to $250 per month for having been originally set up in one or more directories,” Said IMS President Tom Anthony. “Since there was no service performed for them monthly they were simply being ripped off. Fellow business owners are being taken advantage of because they either do not know the various local listing services are basically free, or their Internet Marketing vendor promised monthly updates that are not being made. It’s a crime,” Anthony said.

The IMS Local Listing Management Service starts with a onetime set up which establishes the updated and correct baseline information business owners wish to present to customers and prospects. A no-minimum month-to-month update service is also offered for whatever length of time business owners wish. For more information about the specific services offered please visit http://www.locallistingmanagementservice.com/services.

About IMS Strategic Internet Marketing Services

Using a combination of turn-key management of Mobile and Local Listings, Search Engine placement, Social Networking, and Internet delivered advertising; IMS offers 21st century marketing tactics to businesses across America. The company also manages and produces webinars, corporate videos, and audio and video podcasts.

For more information contact Tom Anthony at (757) 334-0294, or email us at communications@strategicimsweb.com

July 28, 2009
Press Release:

IMS Strategic Internet Marketing today announced they have renewed Constant Contact’s Business Partner Program. Back in 2003 IMS Founder Tom Anthony became one of Constant Contact’s very first Business Partners. The association continues today as IMS is now able to provide their clients with easy-to-use email marketing and online survey products to help them build strong, lasting customer relationships. Constant Contact^®, Inc.   is a leading provider of email marketing and online survey tools for small organizations.

“I have always loved using the tools developed by Constant Contact. They make it easy on so many levels. If you can only do wizard driven templates with the art work built in – they do that. If you are an HTML person you can customize your campaigns to a very fine detail. It is easy to manipulate your database into multiple categories.” said IMS President Tom Anthony.

“Constant Contact’s customer communication tools give our clients a valuable addition to our core services. Constant Contact’s ease-of-use and affordability made the partner program a great solution to meet our clients’ marketing needs.”

“Email marketing and online surveys are proven tools that help small businesses connect with their customers and build successful customer relationships,” said Len Bruskiewitz, senior director, Partner Programs, Constant Contact. “We are pleased that IMS Strategic Internet Marketing chose Constant Contact to provide their clients with our products and services, and we look forward to working with them to help grow their clients’ businesses.”

About IMS Strategic Internet Marketing

Using a combination of turn-key management of Search Engine placement, Social Networking, and internet delivered advertising, IMS offers 21st century marketing tactics to businesses across America. The company also manages and produces webinars, corporate videos, and audio and video podcasts.

About Constant Contact, Inc.

Launched in 1998, Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits.

For more information contact:

Tom Anthony, President

IMS Strategic Internet Marketing

(757) 334-0294

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

IMS is proud to announce the launch of a new corporate blog, saveonmozypro.com. This blog is part of a larger Internet Marketing Strategy being executed for another IMS client, itsoffsite.com.

www.saveonmozypro.com

Far from being limited to strictly a promotional vehicle, saveonmozypro.com offers useful information about the world of offsite data backup.

Please take a few minutes to visit their site at http://www.saveonmozypro.com

IMS is proud to announce the launch of a new corporate web site for Landy Periodontics in Virginia Beach, VA. Although the site is simple it serves the need of the client very well.

www.landyperio.com

Landy Periodontics offers a full range of Periodontics and Implant Dentistry services. The practice has been serving the Virginia Beach area for over 20 years and provide s the highest level of care for each individual’s needs in a relaxed and professional environment.

Please take a few minutes to visit their site at http://www.landyperio.com